Earlier this month the communications department of The Navigators met for its first quarterly offsite of 2020.
This week I had the opportunity to train staff serving with me at The Navigators headquarters on the latest updates made to our branding guidelines.
In this video update I talk about the brand new logo for The Navigators, including the science behind the new design.
In this video update I talk about one of the key decisions made in the course of The Navigators branding project: how to differentiate what The Navigators means when using the word “discipleship.”
In this video update I talk about the research we performed during the project to refresh The Navigators brand and share the four core brand attributes our team decided upon.
In this video update I give an overview of a project I’ve been on for roughly a year now: the refresh and clarification of The Navigators brand.