In this video update I talk about one of the key decisions made in the course of The Navigators branding project: how to differentiate what The Navigators means when using the word “discipleship.” I go into detail as to why we chose Life-to-Life as the modifier we will use going forward in our communication.
More on The Navigators refreshed brand
This is the third of four video updates I produced covering The Navigators brand refresh. Click the links before to view the other updates.
- Refreshing The Navigators Brand
- Discovering The Navigators Brand Attributes
- A New Logo for The Navigators