One part of my job as the communications director for The Navigators collegiate ministry is to develop a vision and strategy for the Campus Navs website and its related social media presence. I am always looking for opportunities to learn from the success of others and apply their tactics to what we’re hoping to accomplish with our collegiate online initiatives.
I took advantage of one such opportunity this week by attending the Platform Conference here in Colorado Springs, an event that focuses on how to create a successful online presence. I was exposed to an abundance of very helpful information from industry experts. It’s given me ideas on how to become a more effective online communicator, attract a great number of students to our blog content, launch a successful podcast of messages given by our staff, and much more. I also was able to network with dozens of likeminded individuals, many of whom were Christians themselves.
I’m excited to start applying all that I learned!
Meeting the Keynote Speaker
I had the privilege to meet Michael Hyatt, keynote speaker of the Platform Conference, author of Platform: Get Noticed in a Noisy World, and one of my favorite bloggers. Fun fact: Michael was once on staff with The Navigators at Baylor University.