In this video update I give an overview of a project I’ve been on for roughly a year now: the refresh and clarification of The Navigators brand. I go into what makes up a brand in general, why The Navigators felt it needed to address the state of its brand, and what roles I’ve played throughout this project.
More on The Navigators refreshed brand
This is the first of four video updates I produced covering The Navigators brand refresh. Click the links before to view the other updates.
- Discovering The Navigators Brand Attributes
- Differentiating The Navigators Form of Discipleship
- A New Logo for The Navigators