About The Navigators

The Navigators is a ministry that shares the gospel of Jesus Christ and helps others grow in Him through Life-to-Life^® discipleship. We do this on college campuses, military bases, workplaces, inner cities, local communities, and hard-to-reach places. The Life-to-Life discipleship approach transforms lives by inviting individuals to know Christ, walking alongside them as they grow in their relationship with God, and teaching them how to go out, reach other individuals, and ultimately generate spiritual generations.

My Role with The Navigators

I serve with The Navigators in the communications department as the senior brand manager. In this role, I spearhead efforts to design, develop, and guide the U.S. Navigators brand. My aim is for our brand to always be clear, compelling, concise, and consistent, no matter how it is being expressed.

A typical day in my role has me working with the leadership of departments and teams to strategically promote the brand, maintaining its consistency throughout all internal corporate communications. I lead creative services for our department in areas such as video production and graphic design that advance our strategic projects and national objectives. I also manage the personal brand of our U.S. director, ensuring that all communication from his office strengthens The Navigators brand as a whole.

Life-to-Life is a registered trademark of The Navigators. Used with permission.

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Refreshing The Navigators Brand

In 2017, The Navigators underwent a major brand discovery project, a project I was intimately involved in. The goal wasn’t so much a rebrand as a brand clarification. After years of adding new ministries and programs, it was time to take a step back and determine how best to communicate the vision and mission of the organization moving forward.

I produced a series of four videos describing my role in the project, as well as some of the rationale behind the decisions we made.

• Refreshing The Navigators Brand
  Here I give an overview of a project I’ve been on for roughly a year now: the refresh and clarification of The Navigators brand.
• Discovering The Navigators Brand Attributes
  Here I talk about the research we performed during the project to refresh The Navigators brand and share the four core brand attributes our team decided upon.
• Differentiating The Navigators Form of Discipleship
  Here I talk about one of the key decisions made in the course of The Navigators branding project: how to differentiate what The Navigators means when using the word “discipleship.”
• A New Logo for The Navigators
  Here I talk about the brand new logo for The Navigators. I show the state of our organization’s visual representation up to this point, then share how this logo aims to simplify things. I also go into the science behind the new design.